LUMA ‘Fighting Fraud During the Holidays’ is the latest phase of its year-round public awareness initiative designed to protect LUMA’s 1.5 million customers against scams and fraud

San Juan, Puerto Rico — December 7, 2023 – This holiday season, LUMA is announcing its holiday safety campaign, Fighting Fraud During the Holidays, the latest phase of its year-round fraud awareness campaign to help customers and their families protect themselves against scams and fraudulent activity during this special time of year. LUMA’s latest holiday safety campaign will be using social media and other tools to highlight five important actions customers can take to fight fraud and scams throughout the holidays and New Year.

“LUMA is determined to provide our customers with real actions on how we can all work together to fight fraud during the holidays. We know fraud activity tends to increase during the holiday season – it’s a busy time of year and scammers try to take advantage of that. That’s why we’re promoting our Fighting Fraud During the Holidays safety tips and resources to help customers protect themselves against potential illegal scams,” said Noriette Figueroa-Meléndez, Director of LUMA’s Voice of the Customer.

Fraud Prevention Measures

LUMA encourages the public to stay vigilant and follow these safety tips and reminders:

1. Protect Your Information: Remember that LUMA will NEVER reach out to customers to request financial or personal information via phone or social media.
2. Be Aware of Suspicious Calls: If customers receive a call from a suspicious or unknown number requesting payment, they should hang up and report the call to their local police department.
3. Protect Yourself Online: When shopping online, customers should avoid ads that offer rebates for their electric bill and never engage with social media posts or messages requesting payment.
4. Make Payments Safely: As an important reminder,LUMA does NOT request payments through pre-paid debit cards, gift cards, PayPal, Venmo, or ATH Móvil.
5. Be Vigilant: Scammers are becoming more sophisticated, so always protect your information – whether it’s your LUMA account information or private financial information.

According to a 2022 AARP Fraud Watch Network report, three-quarters of U.S. consumers have experienced or been targeted by holiday-related fraud.

LUMA reminds customers that, no matter the circumstance, they can always verify if a payment is due or check the status of a pending service request through LUMA’s official channels, including the Mi LUMA web or mobile app, by calling 1-844-888-LUMA (5862), or by visiting a LUMA customer service center. For more tips on fraud prevention, visit lumapr.com/fightingfraud.

LUMA’s Fighting Fraud During the Holidays is in additiontothe company’s holiday campaign, Shine Safely, Shine Safely, which promotes electrical safety tips to help customers celebrate safely during this special time of the year. Learn more at lumapr.com/news/luma-launches-holiday-campaign-to-celebrate-christmas-safely. 

About LUMA

LUMA is a Puerto Rican company that, since June 1, 2021, operates and manages the electric power transmission and distribution system in Puerto Rico. LUMA is a company driven by a mission to transform the electrical transmission and distribution system to provide all Puerto Ricans with the reliable, resilient, cleaner, and affordable electrical service they deserve. As a customer-centric company, LUMA’s entire workforce of nearly 4,500 employees is focused on safely delivering an exceptional customer service experience to its 1.5 million customers.