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LUMA LAUNCHES ILLUMINATE YOUR COMMUNITY CAMPAIGN TO ENGAGE THEIR CUSTOMERS TO VISIT AND VOTE FOR THEIR FAVORITE CHRISTMAS LIGHTS DISPLAY

LUMA will donate to the charities of choice for the 6 displays that receive the most votes

December 8, 2023 – Today, LUMA announced the launch of their community engagement initiative, “Illuminate Your Community”, a Christmas-themed campaign aimed at engaging customers to visit the Christmas lights displays in town squares and other areas in different municipalities across Puerto Rico. One Christmas light display in each of the 6 regions with the most votes will receive a donation to the registered charity of the municipality’s choosing. Multiple kickoff events were hosted this morning in Customer Service Centers in Arecibo, Bayamón, Caguas, Ponce, Mayagüez and Fajardo, where customers and community leaders enjoyed music, coffee, and festive parrandas.

“Christmas in Puerto Rico is all about celebration and community. A long-running holiday tradition on the island is visiting your neighboring town squares, as well as the one in  your municipality, to see the holiday decorations and light displays. At LUMA, we want to enhance these wonderful community initiatives by giving back to our community through charities that need it the most,” said Jessica Laird, Vice President of Customer Experience.

“Illuminate Your Community”” contest rules

To vote for your favorite Christmas lights’ display, customers must visit lumapr.com/illuminate-your-community and vote once . The website will also include information on the charities supported by each display. The voting period opens on December 15th, 2023, and closes on January 8th, 2024. Customers will be able to vote once on the campaign’s website. On January 15th, the six winning displays and their respective charities will be announced on the website and social media.

About LUMA

LUMA is a Puerto Rican company that, since June 1, 2021, operates and manages the electric power transmission and distribution system in Puerto Rico. LUMA is a company driven by a mission to transform the electrical transmission and distribution system to provide all Puerto Ricans with the reliable, resilient, cleaner, and affordable electrical service they deserve. As a customer-centric company, LUMA’s entire workforce of nearly 4,500 employees is focused on safely delivering an exceptional customer service experience to its 1.5 million customers.